
It seems that people over at
Myspace are expressing "displeasure" at
Google's Monday morning 1.6 billion dollar ($1,600,000,000!)
Youtube acquisition.
...Over the weekend, News Corp. executives expressed their displeasure with the deal to Google and threatened to remove any links to YouTube videos placed by users on their MySpace blog pages, according to a person close to the situation. Google's Mr. Schmidt and Advertising Sales Vice President Tim Armstrong are scheduled to meet this week in Los Angeles with News Corp. Chairman Rupert Murdoch, President Peter Chernin and Ross Levinsohn, head of its Fox Interactive Media online unit, to discuss the matter...
Now that Myspace is in the picture, it becomes relevant to us and I can mention it here. :)
Anyway, here's what's going on.
- There has been an ongoing rivalry between Myspace and Youtube from as early as last year. Back then, Myspace went as far as
blocking/banning any Youtube reference on its site; be it link or video. After public outcry Myspace flipped the switch back on and simply said that there had been a "misunderstanding".
- August 2006, Myspace secures a
900 million dollar advertising deal from Google whereby Google, using its own AdSense network, is allowed to deliver contextually targeted ads across the Myspace network.
- September 2006, Myspace's
Rupert Murdoch predicts that Myspace Video will overtake Youtube Video as the market leader in the 60-70 days time.
- October 9, 2006, Google purchases Youtube for unprecedented 1.6 billion dollars.
So that's it. Now that Google has purchased Youtube...well...things could get ugly. Meetings have been scheduled this week to discuss the matter but apparently the whole Gootube deal isn't sitting to well with Myspace.
For now, keep your eyes open for banned Youtube videos and links and we'll see what comes of these meetings.
Related posts:
How to embed Youtube video in your Myspace profile - PT 1
Labels: youtube